httpv://www.youtube.com/watch?v=fEy7DidnKeg
When the Scion debuted its iQ Concept at the New York International Auto Show, there was no solid word on when or if the car would be coming to the United States. The early word is that the car, which has already been successful in Japan and Europe, would come to North America in 2011 as a 2012 under the Scion brand, which would certainly give Scion some time to create larger customization options for the car to better fit their brand image.
Now the news is that the iQ could be coming to the U.S. even sooner. Given the recent success and expansion of SmartUSA, Toyota might have its sights set on the fortwo’s market niche with the iQ. Given Toyota’s superb brand-recognition and dealership network, it could easily give Smart a run for its money and reach even more potential buyers. Here’s hoping!
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Toyota’s Scion brand is geared towards the younger, trendier driver. I think the company’s new iQ is a perfect fit for that market. An addition to the micro car segment, the iQ is the smallest four-seater in the world.