Firstly, before playing the video, keep in mind is is Redman and it is mainstream rap music, so if you’re sensitive, don’t listen. It does strengthen my point though.
So why are rappers in Smarts important?
It’s important because it represents a paradigm shift. It’s not a joke, and it’s not a poignant statement, it’s just something different. In most music videos, you see things like Ferraris, BMWs, spinners, and waste. This video isn’t about being thrifty, but it’s being “cool” in a different way. During the video Redman drives up and down off the sidewalk and otherwise acts as if there were nothing unusual about the car he were driving.
Anyway, you can draw whatever conclusions you want, but it’s definitely a fun video.
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