A while ago, under little fanfare, GM announced that it was adding the Chevy Cobalt XFE to it’s product line up. XFE stands for “Xtra Fuel Economy,” and with the XFE’s highway rating of 36 a full 5 MPG better than the next-best Cobalt, it’s certainly not a misnomer. It’s been a while since car companies like Honda and GM went out of their way to build mpg models of their normal cars (remember the Metro XFi? Civic VX/HX?), but ever since GM went live with the XFE I was wondering if we’d see more models.

Traditional automotive speculation would suggest that companies like GM wouldn’t make high-mpg versions of existing cars that might compete with hybrid sales. For example, if the normal Cobalt gets 31 highway mpg, the XFE 36, and the hybrid 40, but the hybrid has a bigger price premium than the XFE, GM would be bound to lose some hybrid sales to the XFE. This idea is often cited when people wonder why European or Japanese product configurations never show up in the US. Who would buy a hybrid when they can get a cheaper car that gets similar mileage?

Either way, it seems GM is bucking the trend. They realize that not only do they need to change their ways, but they can’t rely on hybrids. Their hybrid truck sales have been slow (perhaps due to cost premiums), and people are demanding more change, more quickly. In response, GM has released XFE models of the Chevy Silverado, GMC Sierra, Chevy Tahoe and GMC Yukon. These models will be out in 2009, and even though they only bump mileage up an extra 1 mpg, they’re still a significant effort on GM’s part.

The bigger news here, I think, is that GM is working on better fuel economy across the board, but I know you’re going to want to trash these XFE models for only getting 1 mpg better than their normal counterparts. I won’t stop you, but do here me out. On these vehicles (with a original EPA ratings of 14/20 mpg), the 1 mpg increase means an almost 6% increase in fuel economy. And considering that these trucks use the most gas, that 6% increase will reduce a lot more gas usage than making the Prius 6% more efficient (though, obviously, driving a Prius an not an SUV would be even better).

Baby steps, right?

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Recently, I spent time at HybridFest, a car show dedicated to emerging green technologies and fuel economy. The kind of person who attends HybridFest is that same kind that talks around the water cooler about their MPG and how much money their hybrid has saved them. And this kind of person is exactly who companies like GM need to convince to buy their products.

That’s probably why GM was the #2 sponsor, right after Toyota. That doesn’t explain, however, why GM didn’t show up. Show organizer, Eric Powers, told me that GM representatives were on hand for dinner Friday night to kick off the show, which began officially on Saturday morning, but after that no one saw them.

Instead of putting their floor space at the show to use, GM chose to leave a musty old city bus sitting in the corner looking inconspicuous (see first photo). Not too many people wondered where GM was, but personally, I was excited to see what they’d have at the show to counteract the Toyota party van:

Seeing the GM logo on everything made me sure that at some point I would see GM there. But alas, it was not to be. There was no clash of automotive giants, and no GM reps to talk about upcoming designs with.

So, what happened?

Firstly, let me say that this article is not some cookie-cutter condemnation of GM. I have spent time with GM and discussed their plans, as well as test-driven their HCCI technology, and I can honestly say that there are a lot of smart people at all levels in the company working to rebuild their image and their product lineup as one that is fuel efficient and environmentally friendly.

We all know that GM is going through hard times, posting $15.5B losses and still two years away from releasing the earliest production models of the Volt, which they hope will be their saving grace.

Part of me hoped that GM would come to HybridFest with some surprise mock up of the Volt, or perhaps even one of their drivetrains strapped to the body of another car. I’d also hoped to strike up a conversation with someone from GM about the future of the Chevy Aveo, that small, affordable car that seems to get no media attention and surprisingly bad fuel economy (GM has promised to make it a class leader in 2009 with a total redesign, and I wanted some insight into this).

Another, perhaps pernicious part of me didn’t want Toyota to steal the show. I knew HybridFest would be like a Prius collectors show, but since I knew Honda wouldn’t be there I feared that Toyota would only increase it’s legacy as “the hybrid company.” Obviously, other companies can do it (and Honda did, with the Insight, which was released in the US earlier than the Prius and with better fuel economy), but somehow Prius and hybrid have become pretty much the same thing to some people.

Anyway, one can only assume that all the pressures weighing down on GM right now finally got to them, and caused them to back out. HybridFest is great, but it’s not like the media is buzzing with this story, so there has been little word of why GM suddenly disappeared.

What does this mean for GM?

Well, GM is in a tough place, but this wasn’t the right place to cut corners, I think. As I said earlier, the type of people that go to HybridFest are influencers and pushers. They want to brag about hybrid tech, take their friends on test drives, and change the way people look at fuel consumption. Sure, GM might have only reached a few thousand people, but they missed an opportunity, for just one weekend’s work, to have high-quality interaction with the people they are trying to win over to their side.

By not showing up, HybridFest allowed Toyota to dominate, with the only GM in sight (Honda pun!) being a modified Equinox that showed up with the University of Wisconsin. No one is impressed by a shallow advertising blitz talking about fuel-efficient truck hybrids. What GM needs to do is generate real, meaningful buzz around their products, and they need to do it at the grassroots level or else their efforts will just be passed off as another round of corporate greenwashing.

I will be in contact with the company soon about their future plans, and there marketing strategies, and am excited at the possibility to share that with you, so stay tuned.

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It seems our favorite media darling, the Chevy Volt, will have  bit of competition when it comes time for it’s eventual release in 2010. Though we’re not sure if it will make it to the US (like the Smart Car EV), we do know that Mitsubishi’s iMiev will make it to market a year earlier than the Volt and be priced lower.

The iMiev, which we start hearing about earlier in the year, has already been slated by Mitsubishi for commercial sale in Japan in 2009, a full year before the Volt is intended to hit US shores. There are also unconfirmed rumors that the iMiev may also make it to the US after a run of a few years in Japan. However, what’s really interesting about the iMiev right now is that Mitsubishi has just released a price figure of what $37,496 US, which is about $2,500less than we often hear talked about as the price point for the Chevy Volt.

Despite the similarities in pricing and release date, the two cars are very different beasts. The iMiev is based on a current Kei-car produced by Mitsubishi for Japan, and has a 47kW electric motor powered by a 330-volt lithium ion battery pack. The car will have a top speed of 80 mph and an all electric range of about 100 miles. Charging will take place via a normal power outlet and should take about 14 hours to completely charge the battery, though there is all a 220V charge option, which only takes 7 hours.

On the other hand, the Volt will feature a sportier 120kW motor and 100+ mph top speed, but will only have an electric range of 20 or 40 miles (depending on the speculation and model selection), after which is will switch over to your standard dinosaur burning engine like in most cars these days. Chevy claims that most people never drive over 40 miles in a day, but I’m sure these Volts will be burning enough fossil fuels that calling them “electric cars” will leave a bitter taste in some peoples’ mouths. I think series hybrid or plug-in hybrid is much more appropriate.

While you’re getting hyped up for the iMiev, check out this test drive video from Popular Mechanics:

httpv://youtube.com/watch?v=JkwQqU-DnRI

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+ Best Domestic Midsize FE
+ Comfortable Ride for all Passengers
+ Easy, yet Fun to Drive

- Keeps Getting Bigger Every Re-design (how many more times do I have to write this)?
- Low Quality of Interior Parts / Assembly
- Low Resale due to Fleet Sales

Introduction: If you’re familiar with my reviews, you know that I absolutely love the previous generation Malibu. Its simplicity, ergonomics, and fuel economy has earned it several accolades on my part. The new model has some big shoes to fill.

Made alongside the Saturn Aura at the Fairfax Assembly Plant in Kansas City, Kansas, the new Malibu is very similar in dimensions and appearance. The advantage to the Malibu is the available Eco-Tec 4-Cylinder. This all new redesign impacted the Press with its striking exterior, driveability and character (not to mention its larger size).

“2008 North American Car of the Year” by vote. “Car of the Year” boasts Motor Trend Magazine. “Ten Best” says Car and Driver . Others rave of its design; however, I was still apprehensive to drive it. Having driven its twin, the Saturn Aura, my impressions were that it wasn’t a good family representative. Heavy steering, poor V-6 FE, and vague driving feel turned me off to that model’s appeal. So, I stuck with the previous generation Malibu as my tried-and-true companion of 1000’s of efficient miles. Moreover, the new Malibu looks bigger and less efficient than before. The time had come to choose a pinch hitter for a family trip. It turns out that this player just might be from the Major Leagues…

The first trip included a family weekender from Kansas City to the Minneapolis Area / Central Minnesota, and back. Four adults and luggage cruised at 70-75 with ease and efficiency. The second portion was for business: KC – Sioux City, IA and back – with just yours truly.

Note: The 2008 “Malibu Classic”, or last year’s model, can be bought by fleets and the like. These will trickle into the mainstream as they enter the auction block. There is little to identify them, since GM decided not to call it the “Classic” like they did last time.

On the Outside: “It’s the car you can’t ignore”, advertises GM. Two model generations ago, I would have liked to ignore the Malibu by sinking it to the bottom of the Missouri River. Since that horrible lump of a conveyance, each redesign has vastly improved the outward quality of the drivetrain, driving feel, interior and exterior. The new model is vastly different, with a large frontal aspect, sweeping lines, and chopped rear deck. It has a European air about it, with side-marker turn signals and aggressive dual-grille.

Those are actually 5-spoke, 17” steel wheels with plastic wheel covers made to look like chrome. It will fool the average passerby, and give it a more expensive appearance. The taillights match the car’s aggressive demeanor and add to the visual experience.

The 4-cylinder is also available in the upline LTZ model, with satellite radio, heated seats, leather, and other goodies.

On the Inside: The interior is yet another improvement over the last model. The instrument cluster and accent lighting give it an upscale feel. The audio system offered a standard auxiliary input jack and good tone. Interior sound levels were low. There were some things that did not exude quality, however.

As mentioned, the trip included a trip with the the In-Laws to Minneapolis. While loading up at the hotel, one of the rear doors wouldn’t close – something was stuck! In the meantime, a cab driver began honking with impatience. “Hold on a second!” I shouted.

The plastic kickplate trim had come loose and became stuck in the door. I opened the door fully (more honking) and quickly snapped it back into place, but not without getting into a face-to-face argument with the Cabbie. All was resolved after the exchange of “pleasantries”, and we were on our way. Other trim pieces seemed loose or poorly fitted. On my way to Sioux City, an annoying rattle developed in the driver’s door. A few swift wallops took care of it.

Side Note: “I must explain, that it’s not my usual demeanor to get into a shouting match with other drivers (anymore). The hotel was downtown, near the I-35W bridge collapse site. Traffic was mayhem and construction detours seemed to raise the blood pressure of other drivers in the area, including me. The Interstate basically dumped itself into the streets of downtown. One has to stand back and reflect at the number of bridges we take for granted on a daily basis. In this case, it took a major catastrophe to open the eyes of the public. Luckily, the city had several other options to cross the Mississippi, but without GPS, I still would’ve been circling the Metrodome”.

Otherwise, steering-wheel buttons, ergonomically placed controls, and overall comfort and convenience trumped the stumbles in build quality. The dash is swept with more style, yet simple plastic panels are run-of-the-mill. The instrument cluster matches the nighttime “mood lighting” with a pleasant blue-green hue.

The information center cycles Avg. FE, Instant FE, Dual Tripometers, Ambient Temp, Average Speed, Distance to Empty, and other info such as Cruise Control updates. All are accessed within easy reach, on steering wheel.

The trunk is sizable, and stowed a 4-person luggage set with ease. Rear seat passengers are offered a dual cupholder, and plenty of room. The extended length of this model refresh allows for more legroom. Again, all passengers acclaimed that comfort was a definite improvement over the last model.

I have to summarize that the front seats were also very supportive and comfortable – no complaints. With Mother’s Day brunch sitting heavy and the satisfaction of a Red Sox win the night before, the 3 passengers soon drifted to sleep in the quiet abode. And yes, the center armrest is adjustable by sliding forward for elbow comfort (but the door’s rest is solid plastic). A Tilt/Telescoping wheel is standard. This car just might compete in the highly competitive mid-sized family sedan segment.

Safety: To put it bluntly, safety comes standard. The Malibu received 5-Star NHTSA Driver and Passenger impact ratings. Side-curtain airbags are standard on all models, with the driver’s bag deployed based on the weight of the driver. 4-wheel ABS is also standard, as is traction and stability controls.

Efficiency: This engine and transmission combo is a great pair. GM has taken cues from the obvious by making the final gearing taller. With a final drive ratio of 3.29, this rivals the 3.63 of past Inline-4’s. Revs at 60 MPH are approximately 2100, with 70 MPH coming in at 2500. This is traditional GM V-6 territory. Honestly, the 4-banger handled this range excellently. An odd trend during cruise: the torque converter would constantly unlock and lock slightly – in a rhythmic motion. While just cruising along, any reduction in load or throttle would cause the tach to bump up 200 RPM and back down into full lockup. It wasn’t noticeable or felt – just something noticed at the tach. I predict this to be a wear-out point in the future, but may be the secret to the low-RPM drivability of this engine.

A mild-hybrid model is also available, with a slight bump in EPA ratings.

The Drive: Based on GM’s Epsilon platform, the Malibu shares underpinnings with the popularly selling, European Opel/Vauxhall Vectra. For the U.S., Chevy made sure the drive would be “just right”. Electric power steering in the 4-cylinder is easy to operate, yet offers little feedback. This is just fine, since it likely saves on fuel. The ride is perfectly balanced whether loaded or with a lone driver. Cornering is precise and the ride is mid-range (not too harsh or soft). The engine is rev-happy and very efficient. Shifts are firm and deliberate from the 4-speed automatic – that is, until the torque converter slides into lock and back again (and lock again, and back…)

The upline V-6 models come standard with a 6-speed automatic. The top-level LTZ model offers the 6-speed in 4-cylinder trim. This is a curious addition. Hopefully, the FE will benefit. This particular 6-speed was tested in the Saturn Aura and Vue over the last year. Around town, this transmission was indecisive and hesitant to downshift and seemed rather confused as to what to do. The Vue was equipped with the “Manu-Matic” shift gate, so to save on confusion, I did the shifting myself. On the highway, the final gearing proved beneficial, but balked on slight grades. We shall see.

For the Energy Conscious: Surprisingly, GM has come-up with an FE winner in an overall appealing package. This large, mid-size sedan, hits decent FE numbers through common sense techniques. Drive and ride is not compromised, and the looks don’t scream “Rental Car!” If you are after a Domestic, Mid-Sized Family Sedan, look no further. If FE is a priority, Imports such as the Accord, Camry, or Sonata manual-transmission models can offer better economy at a higher price tag.

Loaded up, the average was 28-30 MPG. Single passenger averaged 34-36 MPG.

As always, consider the size of your vehicle needs, and think smaller.

Raw Data — Specs:
Model: 2008 Chevy Malibu
Trim: 1LT
Class Size: Mid-Size Sedan
Transmission: 4-speed automatic with lock-up torque converter
Engine: 2.4L DOHC, 16-Valve, I-4 with Variable Valve Timing
Rating: 169 hp at 6400 RPM and 162 lb-ft torque at 4500
Drivetrain: FWD
Seating Capacity: 5 (very snug) at 2+3 or 4 more comfortably at 2+2
RPM @ 60 MPH: 2100
Price as Tested: $22,500 USD (May, 2008)
ECU Target Coolant Temp: 190F
Curb Weight: 3436 lbs.
EPA: 22/30
EPA Average Fuel Cost per Year: $1842

Raw Data — Stats:
EcoModder Tested Mileage: 31.3 MPG
Speed Avg: 60 MPH
Time of Operation: Lots
Distance Driven: 1791 Miles
Gallons Used: 57.26
Ambient Outside Temp: 50-80F
Cruise Speed: 70-75 MPH
Test Loop: Kansas City – Minneapolis and Central Minnesota – KC – Sioux City, IA – KC
A/C Usage: 5-10% of time
Wind/Weather: Over 4 days: 50-80F Max Tailwind = 25 gusting to 40 MPH, Max Headwind = 20; 20% Rain, 80% Clear
Driving Style: Average, with max sidewall tire pressure applied

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