Yet another example of an automaker modding an existing model to squeeze some more distance from each tank. And then marketing its fuel saving ways as a distinct trim - in this case Elantra "Blue".
No rocket science of course. Here's the mods list, compared to the previous "base" GLS model:
- "smart" alternator control
- taller gearing in the 5-speed manual transmission
- reduced friction engine components
- ECU revisions
Nothing earth shattering here, of course. No LRR tires, no aero mods. No weight reduction.
What's interesting is Hyundai decided to make the "Blue" version the least expensive one in the Elantra lineup.
They do an interesting "$/mpg" comparo to their competition as well:
Quote:
Base MSRP w/o Freight --- Hwy.Fuel economy --- $/MPG
2010 Elantra Blue $14,145 --- 35 --- $404
2010 Corolla M/T $15,350 --- 35 --- $438
2009 Civic M/T $15,505 --- 34 --- $456
2010 Focus M/T $15,995 --- 35 --- $457
2010 Cobalt XFE M/T $14,990 --- 37 --- $405
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I've always thought that the Koreans are positioned with a golden opportunity to to upstage everyone else: because they don't currently have any hybrids in their lineups, they can offer inexpensive high-mpg "conventional" cars without fear of cannibalizing sales.
Honda and Toyota can't just keep upping the MPG of their entry level cars in response to the Koreans because at some point, they'll start to threaten the sales of their more expensive hybrids.
More info about the Elantra at ABG.