Do people even notice the cost of fill-ups? I mean, there's me and 2 other guys left in the U.S.A. that don't use plastic to pay, so us three notice right then and there what it costs, not at the end of the month.
Reminds me of something else too: I wonder how many people really do "fill up"? Cuz I know legions and legions of guys that through some strange twisted logic prefer to continually pull into stations to put on $5 or $10 worth. Yup- logic has no sway over this irrational behavior.
