We sure do have a mission statement! It's currently sitting in draft form waiting to be polished up and posted. :P
You've got the gist of it right, though: ecomodders are green gearheads.
- people who are interested in improving efficiency either through: tinkering with their vehicle or adjusting the nut behind the wheel
- we'll welcome people who want to focus only on their vehicles, or only on driving skill ... and everyone in between
- as for motivating factors, "eco" does imply concern for the environment, which many of us have...
- but it also hints at our "eco"nomic concern: the desire to save money by spending less on gas / fuel
That's it in a nutshell. Watch for a more polished, fleshed out version to come.