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I like the idea.
Crowdsourcing might just work... would still have to feed people and pay them a bit for their time, but perhaps get them at a friendly rate.
Drone video is awesome... but likely you would only need a half-a-day with one... just for establishing shots and long shots during the drive. Even then, you might not need those. The appeal of such a documentary is it'll be down-to-earth... and having it done from a human perspective keeps that in focus.
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