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Really well put, Ben.
"MPG" is a truly terrible metric for discussing fuel economy. When you consider how many people can't (or don't even bother) to calculate their FE, you just know that the finer points of the "MPG issue" are completely lost.
A giant pet peeve of mine is reading about people's changed MPG out of context. E.G. "I inflated my tires and got 3 mpg better last week!"
It's a meaningless statement unless you also tell me what your base MPG was. Yet you read that kind of thing, without the additional needed info, all the time.
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