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DETROIT -- The auto industry's race to develop more fuel-efficient and environmentally friendly technology is being driven mainly by the reluctance of Americans to buy smaller vehicles, says General Motors Corp. chairman Rick Wagoner.
"Small cars? We've tried that and it doesn't work in this country," Mr. Wagoner said yesterday. "It might work some day, but today it doesn't. People are simply not willing to make that radical a trade-off."
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Full story:
At GM, a greener car beats a smaller one
I wonder if what Wagoner really means to say is, "We've tried that and we can't figure out how to make money selling small cars."
Because yesterday, Ford reported:
Quote:
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In the US, sales of small cars likely will grow by 800,000 (25%) to a record 3.4 million units by 2012, according to Ford. - source GCC
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This info accompanied Ford's announcement about its plans for the North American version of its Verve small car.