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Originally Posted by Ecky
For the most part, they seem to be 3 unrelated cars sharing a name - 2 door aluminum no-holds-barred proof of concept , 4 door steel "for the masses" attempt at wide appeal, low cost and profitability, upscale hybrid sedan "positioned above the Civic".
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Even though the Insight nameplate being used in models targeted to noticeably different users might not be so much of an issue, just like Toyota does with the Prius and its derivatives Prius c and Prius v, positioning the Insight above the Civic doesn't seem to make so much sense.
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Maybe Honda is trying to catch the same group of buyers, who are now in different period of their lives and have different needs?
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It doesn't seem to be so out of question.