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A new car often offer peace of mind, something a used car rarely can. Comfort would seem to me as the main reason stripped cars don't sell. It's surprising how much more money people are willing to throw at a car to get that option they want. I'll just take our Elantra as an example. I would have got the base model, but my wife insisted on AC, which was bundled with heated seats and mirrors and a couple of other gadgets. It cost 3k more than the base model, but whatever makes her happy. I guess the reasoning is that if you're going to spend over 10k on it, you might as well spend a "little" more and get the comfort you want. It does not make much sense to me, but we don't all have the same cost/added comfort ratio. I would think ecomodders have a significantly lower ratio than much of the population.
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