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It looks like some guy at a car wrap company, probably a marketing exec, avid golfer, saw that gas prices were high, remembered that golf balls with dimples go farther than perfectly round ones, and thought "gee, we could put dimples on our wraps". The product was born.
The only problem is, it doesn't work, period. The physics of it just don't scale up like that.
But as always, it does not really matter as long as there's someone willing to buy the product.
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