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Old 11-08-2008, 07:22 PM   #1 (permalink)
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Ford WAS looking at the small car market...

DETROIT (AP) — At Ford Motor Co. they called it "Blue," a team set up around the year 2000 to design an array of small, fuel-efficient cars to compete with the Japanese. It didn't get far because no one could figure out how to make money on low-priced compacts with Ford's high labor costs...

MyEMBARQ™ - News

Too bad they didn't succeed, or came to faulty conclusions. I'd like to know more about that "Blue" project...

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Old 11-09-2008, 03:38 PM   #2 (permalink)
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Old 11-09-2008, 03:49 PM   #3 (permalink)
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Old 11-09-2008, 05:04 PM   #4 (permalink)
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I think the part about "high labor costs" just about says it all. If you look at Ford and GM efforts to sell a small car since the '80s it usually involves cars made by partners overseas.

Ford Fiesta
Ford Festiva
Pontiac Lemans
Chevy Sprint
Chevy/Geo Metro

Chrysler had it's Mitsubishi connection for the Colt, etc.

If GM and Chrysler do go Chapter 11 the revised union deals could give them an advantage over Ford in small car costs. At that point Ford could possibly renegotiate a better deal with the UAW that would save some of the jobs that were inevitably lost by the others in the bankruptcy procedings.
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Old 11-10-2008, 02:27 PM   #5 (permalink)
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Have you seen Ford's European line up lately? Its all small cars, starting with the Ka. I think these cars would do well here. If labor costs here would choke them, then adapt like the japanese, continue to build them overseas and import them to the US until domestic labor problems are resolved.

But seriously, they even have a convertible Focus over there that looks awesome. And most of their cars retail for less than $20K
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Old 11-11-2008, 10:05 PM   #6 (permalink)
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I know, their Euro lineup has lots of neat stuff.

You'd think that with all the time and energy they put into lobbying Washington, that they could ask for compatible standards so they could bring all that neat Euro stuff over here (and/or bring the designs over and build 'em here) without necessitating so many mods that it's impossible.
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Old 11-11-2008, 10:57 PM   #7 (permalink)
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Didn't GM's Lutz lob that idea (temporarily relaxed standards, to permit importing Euro spec models) at Washington in September? I don't know what happened with it.
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Old 11-11-2008, 11:17 PM   #8 (permalink)
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Bush profits from oil, he shot it down probably.
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Old 11-12-2008, 09:02 AM   #9 (permalink)
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Related, from Ben the Blogger: Ford Trying to Become New Mileage Champ | Hypermiling, Fuel Economy, and EcoModding News - EcoModder.com

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Project MPGiata! Mods for getting 50+ MPG from a 1990 Miata
Honda mods: Ecomodding my $800 Honda Fit 5-speed beater
Mitsu mods: 70 MPG in my ecomodded, dirt cheap, 3-cylinder Mirage.
Ecodriving test: Manual vs. automatic transmission MPG showdown



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www.MetroMPG.com - fuel efficiency info for Geo Metro owners
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