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Old 01-27-2012, 04:10 PM   #1 (permalink)
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Survey says! (JD Power): reasons U.S. buyers avoid Volt, Prius, Leaf (& others...)

JD Powers' 9th annual "Avoider Study" is out, and has some interesting tidbits in it.

Quote:
The study ... now in its ninth year, examines the reasons consumers fail to consider—or avoid—particular models when shopping for a new vehicle.

It is based on responses from approximately 24,045 owners who registered a new vehicle in May 2011
The most interesting thing to me is apparently fuel economy was the #1 influence on purchase decisions, above other factors like reliability, etc.

So looking at 3 of the most efficient models - Volt, Prius & Leaf:
  • #1 stated reason for buying a Volt, Prius or Leaf: "gas mileage and environmental impact"
  • #2 stated reason for buying a Volt: "the image the model portrays"
  • #2 stated reason for buying a Prius: "reliability"
  • #2 stated reason for buying a Leaf: "low maintenance costs"
But the fun part is where they look at reasons why people said they AVOIDED purchasing these models:
  • Volt: purchase price
  • Leaf and Prius: exterior styling
And also...

Quote:
For the Volt and Leaf, a notable proportion of buyers cited the models’ small size as an avoidance reason. For the Prius, performance is a prominent reason for avoidance.
Too bad the 1st generation Honda Insight isn't still for sale. It probably would have scored an avoidance hat-trick: price, styling and performance!

Full article: 2012 Avoider Study | JDPower.com

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Old 01-27-2012, 04:59 PM   #2 (permalink)
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...one reason "for" and infinity "against"????
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Old 01-27-2012, 07:56 PM   #3 (permalink)
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MetroMPG -

Yeah, I can understand all of those POVs.

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Old 01-28-2012, 08:23 PM   #4 (permalink)
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As long as you have dead-cheap gas, mainstream US cars aren't going to become much smaller.

Small cars will be a niche market catering for the 0,01% that give a $h!t about fuel economy.

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