Honda Insight Becomes Japan’s Best-Selling Car

by Benjamin Jones on May 13, 2009

When Honda first unleashed the Insight on Japan we knew that the Insight was going to be selling really well. Now we have confirmation: the Honda Insight is Japan’s best-selling car. As the first hybrid to ever take that honor, this is groundbreaking stuff for Honda and the Japanese auto industry.

The Honda Insight was #1 in the month of April, selling a total of 10,481 units. In March, when the car started to sell in the country it finished in the #21 spot. Now we just need to see if Insight sales stay strong and can compete with the 3rd generation Toyota Prius.

For reference, Honda was hoping to sell about 5,000 units a month in Japan and 200,000 a year worldwide. At this pace, Honda would more than double its Japanese sales goal by selling over 120,000 units in their domestic market alone.

Source: Treehugger

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1 Rick May 13, 2009 at 2:55 pm

I’m really starting to like this design. Granted, it closely shares its physique with the Prius, but the differences seem to end there. The cost-shedding (yet not quality-reducing) items seem to be a refreshing decision to make it more affordable than both the Pruis and Civic Hybrid. The 5-door layout appears quite handy.

2 Benjamin Jones May 13, 2009 at 2:59 pm

Rick, I’m apt to agree. I like the interior design and feel of the insight more. It’s a solid car and deserves the honour.

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