New Honda Insight Outsells Toyota Prius

by Benjamin Jones on March 9, 2009

Recently, we talked about how the hybrid Honda Insight was beating sales expectations in Japan. As far as orders are concerned, that hasn’t changed, with Honda taking in over 15,000 orders in a month when they wanted only to sell 5,000 cars.

Unfortunately for Honda, they could only deliver on 4,900 of these vehicles, meaning they missed their goal slightly, but are still on track to exceed sales expectations with ramped-up production.

However, for the first time ever, Honda sold more units of its Insight in Japan than Toyota did of its Prius. The Prius sold just a few more than 4,500 units in February in Japan, a sales decline of 20% from last year.

While it’s true that many people will be waiting for the third generation Prius to hit the market, it’s obvious that the Insight has gotten off to a strong start.

Source: Treehugger

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