[jcp123]

Originally Posted by Fat Charlie

Then Lincoln doesn't need to be kept afloat. "A slightly different flavor of a car you already know" isn't much of a brand, it's a trim level. "A luxury car descended from a sports car" is a good step, but my first thought with these things is usually "Cadillac Cimarron."

Not an untrue statement...having driven a...Zephyr? MKZ? I think it was an MKZ...Lincoln did a pretty nasty job with that car. I liked the Fusion, but a Lincoln it was not.

If properly executed - think Lexus ES, Cadillac Escalade, some of the Audis, or Buick Verano - there's nothing wrong with badge engineering.