Quote:
Originally Posted by Hersbird
Honda themselves is the one who said they were selling the Insight in the US for $20,000 at a loss.
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Certainly, because it was essentially an R&D prototype, intended to test the hybrid powertrain (and other fuel-saving technologies) in the real-world, and also as green advertising. Just as GM probably hasn't yet recouped all its R&D costs for the Volt, and Tesla may not yet be turning a profit overall. That's the way the development of any new product works: the first X items sell at a loss.