[jcp123]

It's a bit much. A fleet model with a basic four and stick/auto should be the price floor. There's probably a fair number of good income earners who might keep a cheap pickup at home, the way so many have done with Tacomas and previous Rangers for so long. Heck, even I'd tickle an $18k regular cab, simple four-banger stick Ranger if it came around. Oooh, or a regular cab, stick, shortbed stripper model with a 1.0 or 1.6 ecoboost. Or diesel? So many ideas, and so little seeming willingness from Ford.

Maybe a pickup Transit Connect or Ram Promaster might be a better concept for light-duty, household pickup work? Or a good wagon...