[Fat Charlie]

What is a market? Hertz is desperate and dying, but a car dealership that plans to stay open is undercutting them. It sounds like Hertz is playing on buyers' expectations of fire sale prices to charge higher prices. And they're pointing at an out of date book to make it look like a discount.

Crude oil dropped below zero and the concept of "jobs" is a bit iffy. A "used car value book" seems rather quaint at the moment. I googled "2019 cadillac cts for sale" and the one I linked to was the second result (now it's the first, go Ecomodder!).

So if you want a year old Caddy, you can find one cheap without trying hard. If you go to Hertz for the bargains, you'll pay more. For $2k, I'll fly to Albany and drive home in my year-old Caddy. But neither price is "below" market value. Advertised prices are a bit above market value.