The X-prize approach parameterizes the problem and pits competition against collective action.
An anonymous [Slashdot] reader writes:
science.slashdot.org/Fossil Fuel Combustion Kills More Than 1 Million People Every Year, Study Says (arstechnica.com)
Quote:
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Burning fossil fuels kills more than 1 million people ever year, according to a new study that examined the worldwide health effects of fine particulate pollution, also known as PM2.5. Coal, which produces sooty, particulate-laden pollution, is responsible for half of those deaths, while natural gas and oil are responsible for the other half. Some 80 percent of premature deaths due to fossil fuel combustion takes place in South Asia or East Asia, the report said.
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If the microplastic particulates don't get them first....
edit:
Here's an example of direct action, a game developer buys three electric school buses and gives them away.
He Watched Our Video, Now He's Giving Away $1 Million?! | In Depth
Daimler matches with a fourth.
Media: [crickets]