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MetroMPG 12-19-2007 12:26 AM

Article: Quebec may ban "zoom zoom" car ads
 
Along similar lines as the European country (be damned if I can find the link at the moment - Denmark?) that recently outlawed auto advertising that carried claims of "environmental friendliness", the province of Quebec is looking at restricting auto advertising that glorifies speed.

Quote:

Quebec spells doom to 'zoom zoom zoom'
Car ads glorifying speed to be targeted

The Quebec government will move to ban advertising that sell cars as sporting goods and that glorify speed.

Transport Minister Julie Boulet proposed an amendment to the highway safety bill yesterday that will give the provincial auto insurance board a mandate to come up with guidelines to ban ads that depict "heedless, careless or dangerous behaviour and gestures."

Boulet said the Société de l'assurance automobile du Quebec would work with advertisers, road safety experts and car makers to come up with guidelines to supervise the advertising.
more: http://www.canada.com/montrealgazett...d-3518047fb65a

ShadeTreeMech 05-26-2010 04:02 PM

I know this is an old thread, but i'm curious if it went through. i would expect advertisers to throw a fit about it.

Lokalazeros 05-26-2010 04:12 PM

I don't think It went through, because I saw these Vroom-Vroom (yeah, french of Zoom-Zoom...) ads recently.
Anyone else have more info on the topic ?

tim3058 05-26-2010 10:10 PM

Quote:

Originally Posted by MetroMPG (Post 2515)
Along similar lines as the European country (be damned if I can find the link at the moment - Denmark?) that recently outlawed auto advertising that carried claims of "environmental friendliness", the province of Quebec is looking at restricting auto advertising that glorifies speed.

more: Quebec spells doom to 'zoom zoom zoom'

The interstate system's sole purpose is -speed- but I still see (big) signs for how to get to it, and government hasn't stopped building more interstates. Amazing what these over-bearing governments will do to micro-manage their supposed sim-city citizen-drones. I suppose at some point in the future they will ban "sports" cars themselves, followed by any common 4 door with a V-6, and maybe ban large 4 cylinders eventually. Once the government decides who can sell what its hard to slow that down. Find an ad for any product that doesn't glorify it in some aspect. Thats why its called an -advertisement- and not the truth.

Thanks, I'm done ranting now. I feel better...

ShadeTreeMech 05-26-2010 10:22 PM

LOL in Japan they have a displacement limit. The result? 1L cars with well over 100HP!

Overregulation simply forces creativity to get around the rules.


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