Insiders say Mercury closed by 2014
BREAKING: Insiders say Mercury closed by 2014
In a way, it's surprising it lasted as long as it did. I think all of their cars are re-badged Fords now anyway. |
For as long as I can remember (15-20 years), Mercuries have been just rebadged versions of Fords, optioned with higher trim packages and sold for about the same price. That's a pretty inexpensive way to run a car division, but evidently, also a somewhat pointless one.
I'll miss seeing the wider variety of nameplates on the road, but oh well. |
It's about time. Say what you will about the dead GM brands, they all had some unique cars and unique versions of each badged engineered car.
Mercs literally just rebadged Ford for decades, since the 80s I think. |
jkp1187 -
I remember reading that Ford was trying to do this years ago, but the Mercury dealers threatened to sue, so they backed off. I definitely agree with the article when it says 2012 instead of 2014. Whenever I have seen a date on a shutdown plan, it's usually sooner than that. CarloSW2 |
What could the dealers actually sue for? All FoMoCo would have to do is not approve of new contracts for dealerships when it comes time to renew, and there's little they could do. It would be dirty, but effective.
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texanidiot25 -
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When GM was in bankruptcy, it was a lot easier to get rid of Hummer/Pontiac/Saturn because they were protected. But I don't have the legaleze correct. There are people that can explain it better than me. CarloSW2 |
Huh? Thought they'd done that years ago.
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Moon Unit will be orphaned?!? :(
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Moon Unit won\'t be orphaned, he can play with his Taurus brothers and sisters freely now. No "Mercury\'s only" signs anymore. ;D
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