Lucid Air Broadcast TV Commercial
 

January 31, 2020, around 4:45 PM, Lucid Air did a television commercial on NBC Television. First and only I've seen.
Their hook was ' Luxury EV' ,starting at $69,900 US.

It sounds like a nice car. If I wanted a new, $70k luxury sedan, it would be hard to choose between Lucid and a Model S.

IIRC the Lucid Air's twin vortex cabin air intake was designed by an old Ecomodder member, graysgarage.

517- miles in the Lucid Air Dream R
 

The December MOTOR TREND just road-tested this model, from Los Angeles, to San Francisco, and on to Lucid headquarters
* travel weight approx 5,230-pounds
* cruise set at 67-mph
* AC -ON at 71F setpoint
* Interstate-5 North to HWY-46, west to Paso Robles ( 205-miles), then back to 5, on to San Francisco ( 204-miles ), finally to Newark ( 36-miles ), with 72-miles remaining in the 113-kWh pack.
* An average of 218.568 Wh/ mile.
* Cd 0.21
* Af approx. 25.155-ft-sq ( 2.3369 m-sq )
* $ 170,000 per copy

Hmmm grapevine route with two big hills to climb and enough long downhill to overcharge the pack, ditto for Cali46. Wondering if the reverse route would use more KWH/mile.

reverse route
 

That would be a much improved test.:)

How do you think they drove it? I suspect some convoy style drafting, even being #3 in the rocking chair

how they drove
 

The fella with Motor Trend didn't do anything special, while Lucid CEO Peter Rawlinson was said to be quite the hypermiler.