Owning a Truck = Sexy...
 

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https://www.youtube.com/watch?v=A4YH0kG9jMg


If they did the same test, "Truck vs Corvette". It would have been a entirely different result.


What they didn't ask the women is...

Who do you think is sexier...???



Dumb, broke, big truck guy...???

Or,

Smart, fat wallet, small car guy...???




"Hint"

Women always find fat wallets sexy, not empty ones... ;)



>

They should have done it VS the Chevy Sonic!

I really don't get how this helps sales just a reminder to the people on how to think?

Bet the truck they used wasn't an '88 Toyota :-(

Poor experiment. The vehicles should at least have been the same color.

Reminds me of the story of the guy who used a crappy work van his business had for first dates. If there was a subsequent date they took the Ferrari.

And they choose to put up a 2008ish Camry stripper(you could potentially buy similar now for $6k) up against their new body style, well equipped 2015($35k as pictured)... Oh and i guess maybe being a truck could help

They both should've been brand new 2016 models. Not a 2013(or so) corolla compared to a 2016 Colorado, but hey manipulating your customers to make your product look better? Too bad the Tacoma will still outsell the Colorado :) unless the 2.0L turbo diesel ends up being a 10 out of 10 then I might consider switching.

People are snobby about cars, shock!

They *should* also control for color, but they are marketing idiots.

More crap from chevy, can I get my tax money back?

Damn, are these trucks that efficient @ pulling chicas ? :D

I didn't need an "experiment" to realize that women are generally more attracted to truck owners.

The 3 top selling vehicles in the U.S. are all trucks, with the F-series Ford leading the way. Now, I know most people aren't in construction, so there must be some other motivation for boys to buy trucks (hint: it's girls).