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Old 06-17-2009, 06:30 PM   #8 (permalink)
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Location: Massachusetts
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They hired Mazda's former chief designer as well. Sounds interesting so far, but I have little faith. Too many people underestimate what it takes to build and, even more, sell a car. Too many try to translate success in other arenas to the car business and it just doesn't translate. The car business is probably the most complicated business there is. Too many think in terms of practicality or a "better" solution and that's only fine if you plan on selling a few cars, like I would like to do. People don't buy clothes for strict practicality very often either even though the investment in buying them is far less.
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