Its a really hard market for the masses,
almost like trying to tell people to skip Mcdonalds and drink more clean water
probably the story of our life
which is why the Gen1 Insight died
no one wanted a small 5 speed 2 seater
same reason why small electric cars dont take off
because people dont "feel" safe
Honda copied the Prius due to mass appeal
Tesla followed suit
Conclusion:
Most people want Prius-size cars first, upgrades second, cost third, global impact last
