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Maybe other auto mfr's are intimidated by the 1L? VW has a leg up already. Maybe everyone's waiting to see what everyone else does. And VW is sitting back quietly - entering if someone else does. It would think VW doesn't need to prove the 1L.... Maybe in the states, yes - but I'm sure they'll have a great market outside of N. America...
Plus the whole viability thing. VW's 1L is expensive :/
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Cars have not created a new problem. They merely made more urgent the necessity to solve existing ones.
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