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Frank's right, though the obvious results of the Dodge don't show it, the goal is to come up with something original, outside the box. I came up with a coffee maker inside a ski jacket once. Is it practical? That's not the point. That was also one of about 50 ideas. That's a start. Then you reduce them, refine them, merge them, come up with something completely different than any of them, and the result to market is probably nearly the same thing as every other manufacturer has.
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