My friend is one who bought a full size truck as a daily commuter, never takes it off road, almost never hauls anything in it. He flat out says he bought it because he likes it and doesn't give a rip about gas mileage.
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I'm sure they're out there, but as long as you're going to keep driving the way you drive, you won't notice them. You only (psychologically) notice things that stand out to you, and since hypermiling is the norm for us, we don't notice other hypermilers as readily as we notice the real-world norm, which is non-hypermilers.
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I wouldn't agree with that, at least for me. People driving like a bat out of hell is the norm. If I saw someone driving the speed limit or a little below (and isn't obviously intoxicated), I would notice that and think "hey cool, maybe they're thinking about saving fuel too", because they would stand out against the norm.