My dad's always been interested in efficiency, but not enough to buy a ScanGauge or even a stick shift. He also feels that his car needs to make the right impression on his clients, otherwise he'd probably let me aeromod it. At least his driving style is mostly good, and he's trying to pass that on to the other drivers in the family.
I've gotten my mom to consider a hybrid (probably the Civic) for her next car, but she's not even a little bit interested in hypermiling.
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