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Yeah, concept car. But there's a few things to like about it: lower grille block, tiny gap between fender and tire, pretty smooth wheel covers, tiny mirrors, and a body that tapers in from above, below, left, and right. Only half of those features will survive the translation from concept car, so I wouldn't expect a Cd < 0.25, which still leaves room for this car to compete with the Prius.
The powertrain is probably more impressive. When I started reading about the 1.5L, 3-cyl diesel, I rolled my eyes and said "This is not a BMW." Then I got to the part about it producing 163HP, and having 356HP and 590 ft-lbs of torque when you add in the two electric motors. Wow.
Cut all those numbers to a third, and you'd have a very reasonable Prius-fighter. Of course, it wouldn't be a BMW.
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