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Originally Posted by Hermie
.. I misread. By "Report cited in the original post," I thought you meant the article itself.
The cost-to-own may not be acurate, but the environmental damage done from battery production is there nonetheless.
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The comparison of environmental damage done isn't accurate either. Specifically, the excess steel/chrome used in the H3, which conveniently isn't looked at. The most common type of steel used
contains ~6-22% Nickel, which means that only 500lbs of extra steel with the minimum in terms of Nickel contains enough Nickel to equal all the Nickel in the Prius' pack. Considering the H3 weighs nearly a ton more than a Prius, it probably has more than 500lbs of extra steel, and uses more Nickel than the Prius does, not counting the extra due to more chrome (for instance on the wheels).
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Formerly most decorative items affixed to cars were referred to as "chrome", by which phrase was actually meant steel that had undergone several plating processes to endure the temperature changes and weather that a car was subject to outdoors. The most expensive and durable process involved plating the steel first with copper, and then nickel, before the chromium plating was applied.
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The CNW Marketing "study" is just marketing. It isn't even up to the rigor of junk science...