I've just been for a bit of a drive with the OBDuino32KMega with a USB memory stick plugged in and logging enabled, and when I got back I wrote a little script to convert the GPS data into a KML file for Google Earth. I plotted location against vehicle speed and ended up with this:
Could be quite a handy tool for improving fuel economy, for example by plotting position against instantaneous fuel consumption or perhaps acceleration and trying to keep the height of the graph as low as possible.