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I searched the net to see if I could come up with video of the commercial...nothing to report. Maybe something will pop up over the next couple weeks.
During the commercial they use alot of closeups of the truck...very few wide shots (guessing this is to promote the big-ness and rugged-ness of the truck). Alot of the shots are of the front grill which most truck makers use to differentiate their truck style/look.
Clearly, they are catering to the crowd that is not concerned about conserving fuel. While I'm not in that crowd I do understand this on some levels...as there are many people that NEED a truck to work, haul, etc and perhaps this commercial speaks to them. The other angle to look at is how other truck makers are advertising their trucks...perhaps this is in response to another truck makers ads.
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