Saturn was originally different. When Scion came to the foreground, GM took over and stopped the "forward" thinking that Saturn execs were doing, because it was breeding more competition from other manufacturers.
If I were the GM execs, I'd have seen the competition as a complement to the ingenuity of the forward thinking dealerships of Saturn, not as a reason to take over and stop it altogether. Someone really needed to wear underwear that weren't quite so tight.
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