Christ -
Quote:
Originally Posted by Christ
Saturn was originally different. When Scion came to the foreground, GM took over and stopped the "forward" thinking that Saturn execs were doing, because it was breeding more competition from other manufacturers.
If I were the GM execs, I'd have seen the competition as a complement to the ingenuity of the forward thinking dealerships of Saturn, not as a reason to take over and stop it altogether. Someone really needed to wear underwear that weren't quite so tight.
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Hmmmmmm, I wouldn't put Saturn and Scion in the same box. Saturn was dead as an innovator before Scion came into existance. Scion does have "no haggle", but I think Scion mostly plays to the tuner crowd in the sense of aftermarket/SEMA crapola up the ying yang. Toyota was going after a young "hip" demographic. Just look at the Scion commercials. Saturn commercials (see YouTube) were "quirky Americana". Saturn never was able to make it in the tuner arena and they never really made a "hip" car, IMO.
Saturn was definitely eating Chevy Cavalier sales. But Saturn was also getting the demographic that usually would buy "good value/high MPG" Civics and Corollas (like me).
CarloSW2