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Old 11-05-2009, 11:27 PM   #12 (permalink)
Christ
Moderate your Moderation.
 
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It makes a little more sense when viewed in context, though... they're not referring to FE at all, they're referring to the unrelenting, unending pursuit of whatever the next job brings.

"I will not yield, I will not downshift, I will not coast to a stop." "My name is Ram, and my tank is full..." is more like saying "No matter what adverse conditions I come across, I will remember that I can keep going. I will keep going."

It's psychological advertising at it's best, honestly.
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