I think the new insight is not what it supposes to be a car from Honda. In Europe Honda advertise all over how affordable the new hybrid is, but in comparison with Toyota is little behind. I think Honda decided to find a way how to sell more car than just building some small numbers. If Honda would continue to build and improve the 1 Gen insights I believe that more people would follow. Just check out the slick Honda IMAS in 2003
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