Quote:
It's still a niche market, but Harley Davidson has been successful as a niche
market. You can buy a bike that functionally will do everything that a Harley
will do for a lot less money, but Harleys still sell because of a certain
"bling" factor.
So if Aptera can market a "motorcycle" to a "car" demographic, closer to the
price range of a Harley than a Tesla, They stand a chance of being successful.
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Not trying to pick a fight here. Harley Davidson my not be the best
comparison. Since late 2008 there have been warnings of HD teetering on
the verge of bankruptcy. It would appear that HD has become the GM of
motorcycling, notably with serious issues in its credit/finance arm:
More troubles for Harley-Davidson - MSN Money
Check out the comment section, over 1100 posts, most not complementary.
I wish Aptera the best, and would hope they don't follow HD's recent
business model.