[mcrews]

Bondo,Nice job!! very impressive!couple of thoughts:the consumer you are targeting IS driving over 65 (sadly) so having a test in that mph range will convey better than a test at 55mph.the general public consumer doesn't want to look like a (sterotyping) geek when they get good mileage.

you would want to compare your product (with its effeciency) to a similar product (a flat cover?)
Your prime potential consumer is wanting to buy a cover already (has avaialbe spendable dollars - as$)
Your secondary potential customer (spc)wants better mileage uot of their existing truck. This spc may not have as$. They are trying to spend less on gas. They might take too much marketing to convience them to 'invest up front' to save later.
A classic example of this is the double pain window aftermarket bussiness. Here in CA, the utility companies have to offer rebates and financing to get people to install them. Yet intrinsicly, we all realize that they help.

In ALL marketing, the secret is to find uot who already has your client.
You Client owns a truck, has extra money to spend on it, AND cares enough to take action. Seeing and buying your product is then a default behavior.

Of course, if (again target) you find a company that buys a fleet if pickups (that they DONT modify with their own customized bed contraption) AND they are diving some amount of freeway......