I did a survey today...
The results were not surprising. I went to visit my sister, who lives in a pretty "hick" town. a.k.a. everyone has a lifted 4x4 or a big SUV. I showed them pictures of the aerocap that (crap I forgot his name, the one with the sliver f150) built. Told them it was of comparable price of a regular LEER type cover. I also told them that it would fold up and make a camper. I told them that it gave you 20% better gas mileage. (which I had to do tons of math for the...slower...ones)
Nearly 90% said they wouldn't put it on their trucks, ever. 5ish% said they would if it was cheaper than a regular cover. The remaining 5 said they would if they would. The 5% that said they would actually used their trucks on the farm, towing. They said it would be nice to be able to save some gas when you weren't towing and were just coming home.
I had a lot of people quote Mythbusters, I let them talk.
I also asked them about driving a smaller car. 80% said they felt safer in a big truck, they also liked the "power" so they could "merge" and "get out of a wreck". a.k.a. they can't drive. The remaining 20% were split up in tons of different reasons why they didn't drive small car. Most popular being "nerdy/lame"
We've got a long way to go.
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