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Amen.
But if it's any consolation, I have the same problem in my industry. Except I asked the question at an indusrty gathering!!!!!
I'd given some marketing ideas on his "MPG RECORD" thread.
The more I thing about it.....he needs to find some company (west coast ideally) that buys 10 + of those trucks for a fleet. and they don't modify the bed. Companies are constantly looking to reduce marginal costs. Heck, you present that to a bean counter/accountant and .....DONE DEAL!
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