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The market for his product is NOT people who own trucks. Too many idiots! lol
The market is NOT poeple who own trucks who want better mileage. Too broke.
the market is:
1. people who own trucks who CARE about the enviroment. (mainly west coast)
2. companies who own this type of truck and don't modify the bed.
He need to find the guy who sells the fleet deals. Get introduced. Makes the fleet guy look loike a friggin hero.
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