Sure they want big trucks, it compensates. GM has made an effort to combat that. A full size truck that gets an combined average of 21MPG: The Silverado/Sierra hybrid. Its a hybrid that also can haul large loads, just like any other large trucks.
Thise areas dont make sense to me. They're wholsome and respectful, but when it comes to the different, they cower away, and polish their trucks. My dads a "big truck" guy, but he uses it for hauling truck loads, BUT he is willing to modify his truck for fuel economy. I tried to get him a commuter, but my sister took it.
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