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If you're looking for the highest gains, slow down from 65 avg to 55 avg. That will net you a bunch.
$25 for a 4x8 is pretty high. A sign shop buys from a plastic supplier, and they are marking it up quite a bit. Call some more sign shops and find out where they get their supplies, and go directly to the people who sell plastics and you'll get a better price.
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