I've heard of it online about a year ago but there was no mention of it on the radio, tv etc here at all. By all accounts it sounds like a handy tool. The fact that the data goes online would help fiat to learn how their cars are driven too. Which is a good thing....i think....(we just have to hope they will be driven sensibly while recording data to the stick!)
Slightly off topic but:
They also have this MULTIAIR thing coming out in the near future.
Here are some links:
The Fiat Multiair Technology - Engine and Chassis - Auto Focus Asia - Magazine - Issue 2, 2007
Fiat Multiair Technology – More power, better fuel figures
Now that looks promising.
ollie