For many years the Mpls Star Tribune's auto columnist recommended parents buy their new driving age spawn SUVs at every opportunity. Of course I took him to task for that at every opportunity. After the $4 gas spell, I haven't seen him do that anymore. I guess there is hope that even fuelish people *sometimes* snap out of their stupor.
This might have an effect: gloat that you drive for 9 cents/mile (or whatever it is) then say this pig SUV costs an average of 70 cents/mile (AAA has the real figures) and say gee, when she goes 100 miles I can go 800 miles for the same money!!!