Quote:
Originally Posted by jamesqf
So there is, apparently, a market out there that's not being filled by the major automakers.
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There are lots and lots of niches, no doubt. The question is, can any single manufacturer address them all?
My old employer tried that. We went from a simple, sensible, straightforward model lineup that made sense to the consumer entering the showroom, to a cluster . . . of stuff that caused people to have to do hours of homework to figure out what it is they wanted most.
It is possible to present the consumer with too many choices.