Quote:
Originally Posted by Frank Lee
My old employer tried that. We went from a simple, sensible, straightforward model lineup that made sense to the consumer entering the showroom, to a cluster . . .
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Don't know who your old employer was, but unless it was Mazda, I doubt if they addressed the sports car niche effectively. I think that is the real problem with your old employer: not that they made too many different models, but that they made a lot of models with minimal real differences, targeted at the same few niches that they'd always sold to with their straightforward lineup.
If they'd tried to fill some of those now mostly unoccupied niches, they might have done a better job of selling. There's not only the sports car niche, but the small pickup niche, the small business van niche, the hatchback "throw the mtn bike, skis, backpack, etc in and get to the trailhead cheaply" that used to be occupied by Subaru niche... All the unfilled (except at Lotus/Porsche prices, sometimes) niches that are a big part of why I'm driving a 10 year old car and a 22 year old truck: there simply are no replacements.